The American Jewelry Design Council

"Essential to every culture, art is the vehicle for expressing emotions and ideas in a personal and creative manner. The American Jewelry Design Council is a non-profit educational corporation, which recognizes and promotes the appreciation of original jewelry design as art.

To that end the AJDC is committed to raising the awareness of the jewelry industry, the art community, the media and the consumer about the aesthetic value of artistic fine jewelry. Members of the American Jewelry Design Council are dedicated to elevating the caliber of jewelry design through educational activities and to challenging professional jewelry designers worldwide to actualize their creative potential."

AJDC Mission Statement

About AJDC

The American Jewelry Design Council is a non-profit educational corporation that recognizes and promotes the understanding of original jewelry designs as art. Eight prominent American jewelry designers, including Henry Dunay, Jose Hess, and Cornelis Hollander founded the Council in 1988, establishing these objectives:

  • To raise the awareness of original jewelry as art
  • To educate and share information on the appreciation of fine original jewelry
  • To exchange knowledge and ideas
  • To establish standards of excellence
  • To promote a strong artistic identity to the public perception of jewelry

To realize the above goals, each year AJDC conducts educational activities, including exhibitions, lectures, professional panel discussions, publications, studio visits, and more.

Collectively, the members of AJDC have spent nearly a millennium working in jewelry. The group is very influential and members continue to exhibit and win industry awards. Designers and manufacturers in the jewelry industry closely follow the work of AJDC members, who often pioneer trends and styles in jewelry.

Design Project

Each year the group chooses a design theme for which members create one-of-a-kind pieces. The projects are for exhibition only and will not be sold. The projects are meant to stimulate both the artist and the viewer to think beyond common limits and elevate jewelry expression to the realm of fine art. The results are spectacular, with members employing the finest craftsmanship in precious and non-precious materials, as a painter would work from his palette of pigments. No other association of designers comes together and invests so much for an annual challenge like AJDC’s annual design project. These pieces are created solely artistic expression, without commercial intent. The collection debuts at the major jewelry trade shows, Las Vegas or New York, and then travels to museums and galleries across the country including the American Craft Museum, the Gemological Institute of America (GIA) and Christie’s New York.While diamonds, gold, and platinum are frequently used in these pieces, members do not limit themselves to traditional jewelry materials, wood, glass, photographs, Plexiglas, ball bearings, springs, mirrors, nuts and bolts, and even water and a live goldfish have found their way into AJDC projects. While the members’ polished metals and lustrous gems sparkle in their annual design projects, it is the range and expression of human creativity that shines most in this collection.Project themes include Cube, Wheel, Key, Puzzle, Water, Flight, Peek-a-boo, Fold, Sphere, and Pyramid.


For more information or 800-677-6821.

Choosing the Engagement Ring that is Right for Her

Engagement Ring

Find the perfect girl…check. Ask her father for permission to marry her…check. Purchase the perfect engagement ring…hmmmm. For many people – men and women – the task of shopping and picking out an engagement ring, which is a symbol to their love, can be an extremely daunting one. To ease the stress associated with ring shopping, we’ve compiled the ultimate guide, full of helpful tips.

Tips for Finding the Perfect Engagement Ring

  1. Decide Your Budget

Two months’ salary is typically what the average person is willing to set down on a engagement ring. The key is to make sure you are completely comfortable with its cost. You should avoid taking out a loan, dipping into your 401k, or racking up a hefty credit card charge. It’s simply never a good idea to start a new chapter with debt.

  1. Metal Type

Check your significant other’s existing jewelry, or ask her family and friends for advice, as to what metal type she will prefer. The options are limitless – you can choose from Yellow Gold, Rose Gold, White Gold, Sterling Silver, Platinum or Palladium. Keep in mind the fact that the price of the ring will vary depending on the type of metal you choose.

  1. Stone Shape

Do you know what stone shape she’d prefer? When considering shape, it’s important to remember that she will be wearing this ring 24/7, for the rest of your lives. It’s best to go with a classic shape to ensure it works with everything from jeans to formal attire. You’ll find diamonds in a wide array of shapes including:

  • Emerald
  • Square
  • Round
  • Oval
  • Marquise
  • Pear
  • Heart
  1. Learn the 4Cs

Let’s face it: Engagement ring shopping is stressful! But it’s also one of the most memorable moments you’ll have in your life. Before even stepping into a jewelry, it’s a good idea to study up on the 4Cs of diamonds – cut, carat, clarity, and color. Diamond color and diamond clarity is discussed more in-depth below…

When it comes to diamond color, grades D through F are going to cost you the most, as they are colorless. Colors G through J are near colorless. Colors N through R are very light. Colors S through Z are the lightest colored diamonds there are. While anything under a J is going to be less expensive; they shouldn’t really be considered if you’re looking for quality.

Diamond clarity should also be considered. A grade of FL means flawless. A flawless diamond comes with a hefty price tag. The scale continues down IF (internally flawless), VVS1 and VVS2 (very, very slightly included), VS1 and VS2 (very slightly included), SI1 and SI2 (slightly included), and I1, I2 and I3 (included). These diamonds are quite different in terms of quality.

  1. Ring Size

To avoid any awkwardness when you’re down on one knee, it’s a good idea to find out her ring size, preferably without ruining the surprise factor. The best way to accomplish this is take a ring – one that she isn’t wearing – down to the jeweler to have it sized. Try to avoid taking one that she wears frequently.

  1. Consider Going Custom

Going custom is less expensive than you’d think so don’t let the thought scare you away. Many jewelers offer custom jewelry design, which allows your significant other to have a one-of-a-kind engagement ring. With customization, you can take the setting from one ring, and stone from another and combine them together to make the perfect ring.